Search Engines Daily

You know when you are out and about running errands and such and you run across a sign for a business that stops you dead in your tracks and you shake your head.

“What were they thinking?”

Problem is, often we make the same mistakes online. Let me give you an example. This is a photo that a member sent in which really got me laughing …

I mean, she looks fairly intelligent, so why in the world would she open an Eye Exam business right next to the DISCOUNT Wal-Mart Vision Center? Does she really think she will get spillover traffic? Even if she did, can you imagine the conversation?

“Thar too busy next door, how much for one of them eye exam things?”

“$150.”

“A dollar-fifty? That sounds good.”

And it goes down hill from there.

Here is the problem. Wal-Mart attracts cost-savvy consumers, and even people who make good money, suddenly get into “price cutting mode” when they walk through the doors of Wal-Mart. It just messes with our minds. Even if you offer a great service, have solid points of difference, you will still lose in getting and keeping customers because your price is too high. It doesn’t matter that you are better. Let’s be honest, if people wanted high quality, they wouldn’t shop at Wal-Mart.

So before you dive into a market online, make sure you understand the type of people and their mindset who will be visiting your website. You can have the best product, but market it to the wrong crowd and they will bypass you every time. You can discover this by doing simple online or off-line surveys.